Our Team, Your Partners.
Web-Cote Industries is powered by a small but mighty team of professionals who bring experience, dedication, and heart to everything we do.
From leadership and customer service to the hardworking crew on the production floor, every member of our team plays a vital role in delivering the quality and reliability our customers count on.
A Note About Our People
While we highlight a few key faces below, the strength of Web-Cote comes from everyone behind the scenes — many of whom prefer to stay out of the spotlight. Whether they’re pumping glues, packing products, running presses, or managing logistics, our employees are the reason we can do what we do with such precision and pride.
We respect their privacy and we’re proud of their work every single day.
Susan Masciarelli
President & CEO
She brought with her over a decade of experience in small business manufacturing. She really grew up around manufacturing, crediting her father for teaching her everything she knows—from accounting to production and everything in between.
Her particular skill set, coupled with Jim Cowen’s sales experience and knowledge of the pest control industry, turned out to be a perfect match for Web-Cote’s success.
In the summer of 2024, Susan purchased the business from Jim, making her part of a very small—but growing—group of woman-owned manufacturers in the U.S. (currently only 2%).
Susan holds a B.A. from Wesley College in Industrial Psychology with a minor in Business and is currently pursuing a mini-MBA from Rutgers University. She serves on the UPFDA Public Policy Committee and is a member of the professional fraternity Pi Chi Omega, an organization dedicated to furthering the science of pest control.
She is a proud mom to two adult children, Christopher and Elizabeth, and has held numerous volunteer positions during their childhood years. In her free time, she enjoys working in the garden, reading, hiking, biking, floating in the lake, genealogy, and traveling.
Andrew Kozdron
Vice President of Operations
Andrew joined Web-Cote in late 2015. He brings with him over 25 years of Manufacturing Management experience in small to mid-sized businesses in a wide range of industries from Automotive to Pharmaceuticals. He has a passion for optimization of custom machinery and continuous improvement methods. Skilled in lean manufacturing principles, process optimization and efficiency improvements. Throughout his career he has played a part in all areas of manufacturing, including Production, Quality, Procurement, Engineering and Maintenance. When not at Web-Cote, Andrew loves spending time with his wife & children. He also enjoys kayaking, hiking, fishing, or working on anything mechanical.
Vicki Nye
VP of Brand Marketing & Creative
Vicki joined Web-Cote in late 2024, bringing with her more than 25 years of experience in design, branding, and marketing. Before stepping into her role as VP of Brand Marketing & Creative, she spent nearly two decades running her own creative agency, partnering with clients across industries—from tech and healthcare to non-profits and startups.
She has a particular passion for supporting organizations in the substance use disorder recovery space, using thoughtful design and messaging to amplify meaningful missions. A lifelong learner, Vicki studied at the School of Visual Arts in New York City and earned a Web Design Certificate from Pace University, sharpening her expertise in digital strategy and development.
Originally from a small town in western New York, Vicki’s creativity extends beyond design—she’s also an avid home cook who loves experimenting in the kitchen. In 2023, she and her husband traded city buzz for country calm, moving to Sussex County, NJ, where they now enjoy the fresh air, wide-open spaces, and the occasional curious bear wandering by.
Tim Inge
Operations Manager
It was in the fall of 2021 when Tim first met with Susan Masciarelli, CEO now Owner of Web-Cote Industries, at that meeting Tim would learn of Susan’s dreams and desires for the company. Since that day Tim has worn many hats. Tim brings with him a broad range of successful experience in Business, Operations, Engineering and Sales. Former Cub Scout leader, Rec Soccer Coach, and long time Sunday School leader, Tim recently discovered a passion for pickleball and is striving to perfect his third shot drop. Now he currently leads and encourages adult pickleball groups at his church. He is most proud of both his daughter Hailey and son Daniel.
Al Cristantiello
Director of Sales
Al joined the Web-Cote team in early 2024. He is a sales and marketing executive with over 35 years of experience. His work experience extends over sales, marketing, and product development as well as factory management and operations. Al has a BA in economics from Seton Hall University.
